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I don’t log into my webmaster tools account as much as I should. But every time I do I’m amazed at the changes they have made. Google has really put their foot into this application and it’s unbelievable that the upfront costs are free. I say upfront because I’m sure they are using this data in some way to benefit themselves.

I recently made some changes to a social website that I own. I knew after the changes where made that there would be some kind of repercussion, how severe was the question. Using Google’s webmaster Tools under the DiagnosticsÂ –> Content analysisÂ section I’m able to see which pages where missing Title Tags, which pages had duplicate Title Tags, and which pages had duplicate meta descriptions. In the SEO industry this is considered valuable information.

If you’re unfamiliar with Google Webmaster Tools It maybe a good Idea to at least give it a try, I’m sure there’s some information about your site that you’ll find beneficial.

Googleâ€™s a Site link Thief

Oct 20, 2008 Marketing, SEO Leave a comment

Well I can’t really call them a thief, it’s their program after all. But over this past weekend I noticed several of my sites and friend sites no longer had Google Site Links attached. Which sucks, I was really growing a custom to seeing these extra links within the search results. I also thought they brought in a great deal of extra traffic.

If you’re unfamiliar with Google Site Links, these are the sub category links (usually 8 links) that are located underneath your website’s URL within a search results.

Google generates these site links dynamically, so this list can change from time to time. But they are great attention grabbers, and help increase traffic to your sites sub pages.

Well adios Google site links it was nice while it lasted.
Lesson learned never rely or grow a custom to any free 3^rd party service, it’ll bite you in the ass