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Hustle 2009 – Day 8, Yesterday’s Turmoil

Jan 15, 2009 Marketing

Well yesterday my first auction expired. I ended up having 5 people bid on the video game that I had for sale. That was actually pretty cool I walked away with a $10.00 profit. I can’t lie I was worried for a second, shoot things had been going pretty slow for me until then.
And if you remember I had created a Google Adwords campaign Monday to drive traffic to the affiliate site I was pushing, but I didn’t start to run the campaign until that Tuesday. The Google Adwords campaign I was managing was  doing pretty well I was extremely happy with this, in my opinion I actually had a sweet spot.  The affiliate pays out $23.00 per conversion and I have 750 keywords where 95% of the keywords I was bidding on I was only paying $.10 per click. My CTR rate wasn’t that great but that was something I could work on. I figured If I hadn’t made a conversion by the time my spend hit $10.00 then it would be time to switch it up and move onto the next affiliate program. So to better my CTR I decided to trim my keyword list and pull out the top bad performing keywords. Well to make a long story short while I was trimming and modifying my keyword list I decided to increase the CPC rate on one of my keywords from $0.10 to $0.30. Well I must of had zigged where I was suppose to have zagged and accidently change it to $30.00 instead of $0.30. Within 5 minutes I saw my spend of $5.00 shot up to $84.00. Yea $84.00, I was pissed but I had no one to be pissed at it was my entire fault. I now had $9.00 clicks. Needless to say I shut it all down and probably won’t run this ad until next month. Everything was going well until I screwed that up. Oh well you learn right.

On another note I added two more items to EBay; they suppose to expire this Saturday, so I’m crossing my fingers for success with these sales.

Nothing from Sedo, but I’m still have faith.

Until tomorrow

Tags: 31 Day Challenge, Affiliate Marketing, google adwords, Hustle 2009, Sedo