Heineken + BeerTender = Genius
Sep 17, 2008 Marketing
I love it when a company takes its brand or product off the beaten path and goes against what is consider outside its norm.
Take for instance ZipLoc. ZipLoc has been making sandwich and freezer bags for some time now. They basically have dominated that piece of the market. But back then who would have ever thought that freezer bags could be anything more, really what possibly could they do different? Well take a look a ZipLoc now. ZipLoc has done a incredible job in re-invented its products, sandwich bags with zippers, freezer bags that change colors, storage bags that are used to protect your pillows and linen and much more.
Now take a look at Heineken and what they are currently doing. In a market where most companies are creating beers in different flavors, Heineken focused on a different route and took on the challenge of converting the average home/apartment/corner hang out into personal pubs. I think the direction Heineken has taken is simply genius.
As people get older they don’t necessary stop drinking beer, but they do change their venues. Take myself as an example staying out all night at the club no longer interests me. Going to house parties or entertaining a few friends at my home is what I elect to do now a days.
In my opinion Heineken made a great move
Tags: BeerTender, Heineken, Marketing
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